Xbox will not adopt Blu-ray says Microsoft

The news is that Microsoft will not adopt Sony's Blu-ray high-definition technology into its Xbox 360 game console. Aaron Greenberg, group product manager for Xbox 360, said in a recent interview that "owners can still view high-definition movies on the Xbox via Microsoft's Xbox Live online service that allows renting movies, and is the only game console to do so." Due to the exit of HD DVD, Microsoft stopped offering an HD DVD add-on player for its popular console. "We still think we have a great value, that we have significantly better value than Sony," Greenberg says, referring both to the price of the console and to the Xbox video offering. "Every month we've actually been in stock we've outsold them by a 2 to 1 margin". Recent supply shortages meant Sony's Blu-ray-equipped PlayStation 3, outsold the Xbox thus far in 2008. Greenberg promises a "very healthy inventory" by April.

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