Cyber-shot T300

There are cameras that just take great pictures. And then there’s the new Cyber-shot T300 from Sony. Available in a choice of couture silver, black and red finishes, the T300 stands apart from other cameras with its svelte lines and audacious vertical-format styling. Looks apart, it’s a powerhouse of advanced Sony technology that makes it easy to shoot and share breathtaking images. Picture quality and responsiveness is assured by the high-speed Sony BIONZ image processing engine that improves the speed and accuracy of autofocus, exposure control, white balance, colour adjustment and other functions. It also boosts sensitivity to a maximum ISO 3200 for successful low-noise shots without flash indoors or in dim lighting conditions. Teamed with Super SteadyShot optical image stabilisation, this Double Anti-Blur solution ensures clearer handheld pictures, especially in low light or at higher zoom settings. The BIONZ processor also powers the D-Range Optimiser, adjusting exposure and contrast for natural-looking results, especially in strongly backlit scenes where there’s a risk of losing high- and lowlight detail. A new DRO Plus mode processes each image region separately for even more lifelike, balanced exposures with the trickiest scenes.

Improved Face Detection technology can now distinguish automatically between children and adults, adjusting exposure, skin tone and red-eye reduction for great portraits with super-quick subject tracking. For even more fun when you’re shooting, Smile Shutter waits until the subject smiles before automatically firing the shutter. It’s great for capturing relaxed portraits and special moments with young children who won’t always smile on demand. Used in conjunction with Face Detection, it can be primed to fire the shutter when either a child or adult smiles.

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